The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today—including ABM, predictive, and marketing automation. But companies are struggling to make these programs a success because they don’t have a solid data foundation to build on.
Watch this on-demand webinar with John Donlon, Principal Analyst, SiriusDecisions and Allen Pogorzelski, VP of Marketing, Openprise as they share best practices for developing a comprehensive strategy to address data quality issues to discover how you can:
- Create a practical framework for managing your data.
- Evaluate people, processes, and data to ensure project success.
- Determine the most important data management capabilities to support modern marketing programs.
- Avoid the common pitfalls that keep marketing and sales operations teams from achieving success.
Check out this webcast and find out how to transform your data into usable insights and action.