The 3-step Guide to Modern Customer Service  

Increase Landing Page Conversions

Here are some interesting statistics to chew on:

  • 82% of customers are disappointed by brands1
  • $75 billion was lost due to poor customer service in 20191
  • Only 15% of consumers actually expect companies to deliver personalised experiences1

Customer service teams are on the front lines when it comes to delivering a winning customer experience. But what is “a winning customer experience?” Well, it is one that delights—not disappoints—customers. Whether it’s answering common questions, trying to make something right for a frustrated customer, or resolving an issue that has spun out of the control, it’s important that customer service strategies, technologies, and teams can deliver on high expectations.

So how does a customer-centric company become more customer centric? Here’s a closer look at key trends that are shaping the future of customer service, and what steps businesses can take to provide better service in today’s experience economy.

1. Jeanne Bliss, “One Size Doesn’t Fit All,” 2019,

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