Change is inevitable. And now—especially with “software eating the world”—its pace is exponential.
Think of how quickly digital products are brought to market, the frequency of software updates, how seamlessly we adapt to new technologies. It isn’t enough for brands to “keep up” anymore. It’s about staying ahead.
But not all companies are born sprinters. It’s not always easy to optimize customer experiences ahead of the pace of change, but it can be. That’s where AB Tasty comes in.
AB Tasty was founded to democratize digital optimization. We know e-commerce giants like Amazon and Netflix have found success with rapid experimentation at scale, surpassing that golden milestone of 1,000 - or even 10,000 - experiments. We think any business can get there, and quite frankly, that every business needs to get there. Fast.