The Path to CX Excellence for B2B Marketers  

Increase Landing Page Conversions

Marketing automations helps marketing teams do more with less and pass more qualified leads on for sales to close.

But what actually is it? How does it involve A/B and multivariate testing, lists, segmentation, and targeting? How does it tie into email and content marketing? How does it make a different in your campaigns?

Read this guide to gain an idea of the basics pertaining to marketing automation, such as:

  • What exactly marketing automation is and basic terms and concepts associated with it
  • How it works
  • What is a marketing automation workflow?
  • What are marketing automation best practices?

Get it Now!