B2B marketers face a unique challenge, as B2B buyers now expect more of a B2C experience focused on digital, with more emotion, more in real time, and more social interactions. The current disruption has also seen a great deal of uncertainty and more and more people working from home.
How should B2B marketers adapt and respond?
They aim to collect real-time signals from their customers and use that data to create personalized experiences that build customer loyalty.
Find out how you can achieve: