ABM Handbook

In any marketing strategy, less than 1 percent of leads turn into revenue-generating customers! The way out is adopting Account-Based Marketing (ABM), that leverages the power of hyper relevancy, and gets results. Unleashing the power of sales-marketing collaboration that ABM entails, may just work the lead banks in your favor!

The ABM Handbook elucidates on the primary aspects of ABM as an extremely customized marketing strategy. It explains what to focus on while moving to ABM, what content works, and how to assure cost optimization for lead management and nurturing. It also details how using predictive analytics platforms helps companies to arrive at the best possible lead score.

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ABM Handbook

ABM Handbook

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