Marketing Automation 101  

Increase Landing Page Conversions

Proper data management helps:

  • Personalize campaigns
  • Address buyer preferences and concerns
  • Craft a compelling customer experience

Read this guide to understand the different types of data, how to audit data, and how to use data in identity mapping, creating a consistent cross-channel experience, and reports and analytics. Also find out what components go into a good data management platform that can help with data collection, classification, analysis, and transfer.

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