In any marketing strategy, less than 1 percent of leads turn into revenue-generating customers! The way out is adopting Account-Based Marketing (ABM), that leverages the power of hyper relevancy, and gets results - treating every account as a market of - One. Unleashing the power of sales -marketing collaboration that ABM entails, may just work the lead banks in your favor!
The ABM Handbook elucidates on the primary aspects of ABM- as an extremely customized marketing strategy. It explains what to focus on while moving to ABM, what content works, and how to assure cost optimization for lead management and nurturing. Using predictive analytics platforms helps to arrive at the best possible lead score.