The world has changed for B2B buyers – B2B customers now expect B2C-like experiences.
The B2B buying experience has shifted to become more focused on digital, with more emotional, more real-time, and more social interactions just like in the B2C universe.
At the same time, the experience economy is more important than ever before. The way we discover, engage, consume, and serve our customers when thinking about B2B experiences has shifted even more since the beginning of 2020. And in a time when we’ve stopped working in offices and can’t have face-to-face meetings as often, when live events are delayed for a year or more, when our customers are losing their market share and as a result, budgets and staff are reduced, how do we help customers thrive in uncertainty?
In order to overcome these new challenges and succeed, learn some personalization tips to better connect with your customers.