In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer—and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, over 70 percent of B2B buyers research independently and define their needs before talking to sales.1
Finding the best B2B prospects and converting them into loyal customers can be easy with Oracle. Learn more with our guide to marketing automation for you.
1. “The Growing Buyer-Seller Gap: Results of the 2018 Buyer Preferences Study”, CSO Insights, Miller Heiman Group, 2018, millerheimangroup.com.