Consumers drive innovation. Exceeding their expectations is more critical now than it has ever been. As brands reevaluate strategies and adjust to consumer-driven change, marketers like you are concentrating more on customer retention and growing deeper relationships with those customers. However, Marketing teams are forced to meet these ever-increasing expectations with shrinking budgets and resources. Agility and efficiency have become the critical characteristics of any successful digital marketing team.
Consumers need help – help that goes beyond just pushing them to the next transaction. They need help that meets their needs in the moment, and delivers value to them in an authentic way. Companies who are capable of responding in the micro-moment consistently will outperform in protecting critical customer relationships and tap into these consumers as advocates to grow their brand. Here's how your marketing team can be empowered to effectively respond to these micro-moments.